Suntech Power, 2011 the world’s largest producer of photovoltaic modules
We developed activating measures all about the sponsoring of TSG 1899 Hoffenheim – among others the "Badge Yourself" campaign. TSG 1899 Hoffenheim fans could create a badge with their own favorite saying on the Suntech Facebook page. A vote ranked the most popular sayings – the winner was officially chosen.
Parallel to this the winner badge was produced for the arena in XXL format and at home matches it was rolled out in the fan curve. Additionally an ad was placed in the arena magazine. Result: Suntech immediately became part of the fan club – everyone likes sponsoring like this!